The Covid-19 lockdown saw a rise in people taking up DIY and moving in a more independent direction. Big corporations could be replaced with collaborations between designers, photographers, and models.
(Pictured: Designs by Layla Crick)
Even celebrities have been embracing unique handmade designs as they partake in the hashtag trend #supportsmallbusinesses. We saw surprisingly humble alternatives, such as Mila Kunis buying her wedding band from an Etsy shop, Michelle Obama rocking a fan made necklace, and Doja Cat requesting custom pieces from small TikTok creators.
I asked London fashion designer Nour Suliman what inspires her to create sustainable fashion: “.... I think seeing the strain on resources and knowing that I can supply myself easily whether that be my own clothes or donations from others. A bunch of materials and supplies sitting, waiting to be thrown away- it is important to make use of it somehow in the best way.”
However, despite some progress, big companies like Shein still see profits. This begs the question: how affordable is sustainable fashion? A balance of fair pay and the budget of the consumer, as the pinch on the economy leaves people wanting to look good and spend less.
(Pictured: Designs by Nour Suliman)
Nour suggests that society needs to make a collaborative effort. “The future of fashion is in our hands and we can stop putting our money in the pockets of big corporations.”
When I think about the future of fashion, what comes to mind is space metals, gadget wear, and cyber fibres. I asked Kent fashion designer Layla Crick what she thinks we will see in the future for fashion trends:
“A shift towards more natural things, we are already seeing that, but there will be more value in handmade ‘human’ designs. Special materials may be incorporated as designers become more conscious on what they are using. The experimentation with bio materials, mushrooms to make leather, kombucha, algae to make sequins and plastics. People adapting to the feel of new textures. I’m excited about it; it’s a really cool development.”